{"id":15188,"date":"2022-06-16T06:34:20","date_gmt":"2022-06-16T06:34:20","guid":{"rendered":"https:\/\/icc.ge\/?p=15188"},"modified":"2022-06-22T07:37:19","modified_gmt":"2022-06-22T07:37:19","slug":"icc-unveils-new-look-to-reflect-contemporary-relevance-and-role","status":"publish","type":"post","link":"https:\/\/icc.ge\/index.php\/2022\/06\/16\/icc-unveils-new-look-to-reflect-contemporary-relevance-and-role\/","title":{"rendered":"ICC unveils new look to reflect contemporary relevance and role"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1170px + 10px );margin-left: calc(-10px \/ 2 );margin-right: calc(-10px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"color:#000000;\"><p><strong>ICC has launched a new brand identity reflecting the global institution\u2019s strategic direction and mission to make business work for everyone, every day, everywhere.<\/strong><\/p>\n<p><span data-contrast=\"none\">The rebrand incorporates a modern and elegant logo emphasising ICC\u2019s global reach as the institutional representative of over 45 million companies in over 170 countries. The logo features a bold ICC monograph from longitude lines. A brighter blue, and confident, approachable typographic voice are also being used to echo ICC\u2019s trusted role and leadership.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p>The new look was unveiled during a global gathering of ICC representatives meeting in Mexico City this week and celebrated worldwide at ICC Global Headquarters in Paris and overseas offices.<\/p>\n<p><span data-contrast=\"none\">ICC Secretary General John W.H. Denton AO said: \u201c<strong>We are leading and connecting businesses worldwide to address global crises head-on. We needed a look that mirrored the dynamism and relevance of the work we do and believe this is the right time for ICC to better capture and communicate the essence of our purpose by means of a distinctive, new look.<\/strong>\u201d<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The culmination of an extensive and inclusive journey to redefine ICC\u2019s brand identity, the new \u2018look and feel\u2019 continues the century-long evolution of ICC\u2019s historic purpose for the 21<\/span><span data-contrast=\"none\">st<\/span><span data-contrast=\"none\">\u00a0Century.<\/span><\/p>\n<p><span data-contrast=\"none\">\u201c<strong>For ICC, our new visual identity also marks the start of a wider campaign to showcase the \u2018what, why and how\u2019 of ICC, to put greater emphasis on the true purpose of our organisation: the people at the heart of businesses, and the communities we help grow and thrive,<\/strong>\u201d Mr Denton said.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 5;margin-left : 5;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 5;margin-left : 5;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-15188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - 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