{"id":17489,"date":"2024-06-17T11:53:36","date_gmt":"2024-06-17T11:53:36","guid":{"rendered":"https:\/\/icc.ge\/?p=17489"},"modified":"2024-06-17T12:07:29","modified_gmt":"2024-06-17T12:07:29","slug":"interview-with-ia-modebadze","status":"publish","type":"post","link":"https:\/\/icc.ge\/index.php\/2024\/06\/17\/interview-with-ia-modebadze\/","title":{"rendered":"Interview with Ia Modebadze"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1170px + 10px );margin-left: calc(-10px \/ 2 );margin-right: calc(-10px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><blockquote>\n<p>Please see the interview with- Ia Modebadze &#8211; Head of the Marketing and Sales department at CMC<\/p>\n<\/blockquote>\n<div class=\"pG\" tabindex=\"0\" role=\"switch\" data-tooltip-contained=\"true\" data-tooltip-align=\"b,l\" data-tooltip-delay=\"1500\" aria-label=\"Important mainly because it was sent directly to you.\" aria-checked=\"true\" data-is-important=\"true\"><\/div>\n<div tabindex=\"0\" role=\"switch\" data-tooltip-contained=\"true\" data-tooltip-align=\"b,l\" data-tooltip-delay=\"1500\" aria-label=\"Important mainly because it was sent directly to you.\" aria-checked=\"true\" data-is-important=\"true\">\n<p><strong>Thank you for your time. First of all, please, tell us about your success story, as<\/strong> <strong>we know you are a <\/strong><strong>Head of Marketing and Sales at CMC. <\/strong><strong>What stages did you go through, what difficulties did you face and what stage are you at now?<\/strong><\/p>\n<p>I\u2019m a head of Marketing and Sales at CMC for more than 2 years now, during this period, I would name an international expansion of our company as the biggest challenge. I would say that it\u2019s the most difficult yet most challenging and existing part of my journey at CMC. The company is leader on Georgian market and off course we work hard to maintain this status, but entering new market is whole new story for us and for me as a professional. CMC currently operates on several markets besides Georgian, we manage construction projects in Serbia, Armenia and are looking forward to expending in UAE and Uzbekistan. Researching markets of these new countries, getting to know about their culture and work ethics, and transforming our company\u2019s knowledge and experience to local projects is the most interesting and challenging part.<\/p>\n<p><strong>What was the biggest challenge on your career path, an obstacle that seemed insurmountable at first, but you were able to overcome? <\/strong><\/p>\n<p>One of the biggest challenges was to transfer from B2C market to B2B market in which CMC operates. During my career, I have always worked for international brands where the majority of the end users of the product were individual consumers. With CMC, catering to different market sectors and managing large-scale, complex construction projects, the situation is quite different. However, as much as it is different, it is also very interesting. The B2B market at this scale requires a different approach and a different type of communication, which I find very enjoyable.<\/p>\n<p><strong>What&#8217;s One Thing Every Woman Should Know About Being Successful in Her Career? <\/strong><\/p>\n<p>In this case I would not separate women and men. I think to be successful in the career one must believe in the product or service she or he works with. You must be the first supporter and advocate of the company you work in. If its not so, that you are not in the right place. People always say that you must find what you like doing, but the often forget about the fact that sometimes, and quite often, one needs time to find what he or she likes to do, and this might take time. Not everyone knows his destination in life, at least not from the beginning. So, on the journey to finding your true purpose, you must choose the company you believe in to be successful in your career.<\/p>\n<p><strong>Finally, <\/strong><strong>let\u2019s wrap up with <\/strong><strong>the traditional question, What advice would you give to the next generation of female leaders?<\/strong><\/p>\n<p>For next generation I would give an advice, which took me some time to learn myself, not to try to change your personality just because the world around is harsh and cruel. Try to find your place, it might take several attempts, but along the way do not change, try to turn your weaknesses into your strength. If you are lazy, find a shorter way to do your job; if you are too soft and kind try to make people collaborate with your warm words; If you are too stressed out because of a short deadlines, do your best to plan everything in advance- every weakness can be translated into strength, so find yours and turn them into your superpower.<\/p>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#e0dede;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><blockquote>\n<p>\u10d2\u10d7\u10ee\u10dd\u10d5\u10d7 \u10d8\u10ee\u10d8\u10da\u10dd\u10d7 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d5\u10d8\u10e3 \u10d8\u10d0 \u10db\u10dd\u10d3\u10d4\u10d1\u10d0\u10eb\u10d4\u10e1\u10d7\u10d0\u10dc- \u10e1\u10d8\u10d4\u10db\u10e1\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10d8.<\/p>\n<\/blockquote>\n<p><strong>\u00a0 \u10d3\u10d8\u10d3\u10d8 \u10db\u10d0\u10d3\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0\u10d7\u10db\u10dd\u10d1\u10d8\u10da\u10d8 \u10d3\u10e0\u10dd\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1. <\/strong><strong>\u00a0<\/strong><strong>\u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8 \u10d7\u10e3 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10e0\u10dd\u10db <\/strong><strong>\u10db\u10dd\u10d2\u10d5\u10d8\u10e7\u10d5\u10d4\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1,\u00a0 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d5\u10d8\u10ea\u10d8\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc \u10ee\u10d0\u10e0\u10d7 <\/strong><strong>\u00a0\u10e1\u10d8\u10d4\u10db\u10e1\u10d8\u10e1<\/strong> <strong>\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10d8. <\/strong><strong>\u10e0\u10d0 \u10d4\u10e2\u10d0\u10de\u10d4\u10d1\u10d8 \u10d2\u10d0\u10d8\u10d0\u10e0\u10d4\u10d7, \u10e0\u10d0 \u10e1\u10d8\u10e0\u10d7\u10e3\u10da\u10d4\u10d4\u10d1\u10e1 \u10d2\u10d0\u10d3\u10d0\u10d0\u10ec\u10e7\u10d3\u10d8\u10d7 \u10d3\u10d0 \u10e0\u10d0 \u10d4\u10e2\u10d0\u10de\u10d6\u10d4 \u10d8\u10db\u10e7\u10dd\u10e4\u10d4\u10d1\u10d8\u10d7 \u10d0\u10ee\u10da\u10d0?<\/strong><\/p>\n<p>\u10e3\u10d9\u10d5\u10d4 2 \u10ec\u10d4\u10da\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8\u10d0 \u10e1\u10d8\u10d4\u10db\u10e1\u10d8\u10e1 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10d8\u10e1 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0\u10d6\u10d4 \u10d5\u10db\u10e3\u10e8\u10d0\u10dd\u10d1 \u10d3\u10d0 \u10d0\u10db \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10d8\u10e1 \u10db\u10d0\u10dc\u10eb\u10d8\u10da\u10d6\u10d4 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0\u10d3 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d0\u10e1 \u10d3\u10d0\u10d5\u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d3\u10d8. \u10d5\u10e4\u10d8\u10e5\u10e0\u10dd\u10d1 \u10d4\u10e1 \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10e0\u10d7\u10e3\u10da\u10d8, \u10d7\u10e3\u10db\u10ea\u10d0 \u10d0\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3 \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d8\u10d0. \u10e9\u10d5\u10d4\u10dc\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d3\u10d0 \u10ea\u10ee\u10d0\u10d3\u10d8\u10d0 \u10d4\u10dc\u10d4\u10e0\u10d2\u10d8\u10d0\u10e1 \u10d0\u10e0 \u10d5\u10d8\u10e8\u10e3\u10e0\u10d4\u10d1\u10d7 \u10d0\u10db \u10e1\u10e2\u10d0\u10e2\u10e3\u10e1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10da\u10d0\u10d3, \u10d7\u10e3\u10db\u10ea\u10d0 \u10d0\u10ee\u10d0\u10da\u10d8 \u10e5\u10d5\u10d4\u10e7\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d2\u10d0\u10e1\u10d5\u10da\u10d0 \u10e1\u10e0\u10e3\u10da\u10d8\u10d0\u10d3 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10d8\u10e1\u10d4\u10d5\u10d4 \u10de\u10d8\u10e0\u10d0\u10d3\u10d0\u10d3 \u10e9\u10d4\u10db\u10d7\u10d5\u10d8\u10e1. \u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da \u10db\u10dd\u10db\u10d4\u10dc\u10e2\u10e8\u10d8 \u10e1\u10d8\u10d4\u10db\u10e1\u10d8 \u10dd\u10de\u10d4\u10e0\u10d8\u10e0\u10d4\u10d1\u10e1 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e1 \u10d2\u10d0\u10e0\u10d4\u10d7, \u10e9\u10d5\u10d4\u10dc \u10d5\u10db\u10d0\u10e0\u10d7\u10d0\u10d5\u10d7 \u10e1\u10d0\u10db\u10e8\u10d4\u10dc\u10d4\u10d1\u10da\u10dd \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d4\u10d1\u10e1 \u10e1\u10d4\u10e0\u10d1\u10d4\u10d7\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10dd\u10db\u10ee\u10d4\u10d7\u10e8\u10d8, \u10d5\u10d2\u10d4\u10d2\u10db\u10d0\u10d5\u10d7 \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d0\u10e1 \u10d2\u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10d0\u10d4\u10db\u10d8\u10e0\u10dd\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e3\u10d6\u10d1\u10d4\u10d9\u10d4\u10d7\u10e8\u10d8. \u10d0\u10db \u10d0\u10ee\u10d0\u10da\u10d8 \u10e5\u10d5\u10d4\u10e7\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d1\u10d0\u10d6\u10e0\u10dd \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10ec\u10d0\u10d5\u10da\u10d0, \u10db\u10d0\u10d7\u10d8 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10d4\u10d1\u10d0, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10ea\u10dd\u10d3\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d0\u10d3\u10d2\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e0\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d8.<\/p>\n<p><strong>\u00a0 <\/strong><strong>\u10e0\u10d0<\/strong> <strong>\u10d8\u10e7\u10dd<\/strong> <strong>\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4<\/strong> <strong>\u10d3\u10d8\u10d3\u10d8<\/strong> <strong>\u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0<\/strong> <strong>\u10d7\u10e5\u10d5\u10d4\u10dc\u10e1<\/strong> <strong>\u10d9\u10d0\u10e0\u10d8\u10d4\u10e0\u10e3\u10da<\/strong> <strong>\u10d2\u10d6\u10d0\u10d6\u10d4<\/strong><strong>, <\/strong><strong>\u10d3\u10d0\u10d1\u10e0\u10d9\u10dd\u10da\u10d4\u10d1\u10d0<\/strong><strong>, <\/strong><strong>\u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea<\/strong> <strong>\u10d7\u10d0\u10d5\u10d8\u10d3\u10d0\u10dc<\/strong> <strong>\u10d2\u10d0\u10d3\u10d0\u10e3\u10da\u10d0\u10ee\u10d0\u10d5\u10d8<\/strong> <strong>\u10d2\u10d4\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10dd\u10d3\u10d0\u10d7<\/strong><strong>, <\/strong><strong>\u10db\u10d0\u10d2\u10e0\u10d0\u10db<\/strong> <strong>\u10e8\u10d4\u10eb\u10d4\u10da\u10d8\u10d7<\/strong> <strong>\u10db\u10d8\u10e1\u10d8<\/strong> <strong>\u10d2\u10d0\u10d3\u10d0\u10da\u10d0\u10ee\u10d5\u10d0<\/strong><strong>?<\/strong><\/p>\n<p>\u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0 \u10d8\u10e7\u10dd B2C \u10e1\u10e4\u10d4\u10e0\u10dd\u10d3\u10d0\u10dc B2B \u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8 \u10d2\u10d0\u10d3\u10db\u10dd\u10e1\u10d5\u10da\u10d0. \u10e9\u10d4\u10db\u10d8 \u10e1\u10d0\u10db\u10e3\u10e8\u10d0\u10dd \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10dc\u10eb\u10d8\u10da\u10d6\u10d4 \u10db\u10d4 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10d5\u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10d3\u10d8 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d7\u10d0\u10dc, \u10e1\u10d0\u10d3\u10d0\u10ea \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10e1\u10d0\u10d1\u10dd\u10da\u10dd\u10dd \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e3\u10db\u10d4\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0 \u10e4\u10d8\u10d6\u10d8\u10d9\u10e3\u10e0\u10d8 \u10de\u10d8\u10e0\u10d8 \u10d8\u10e7\u10dd. \u10e1\u10d8\u10d4\u10db\u10e1\u10d8\u10e8\u10d8, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10e8\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8\u10e1 \u10db\u10e1\u10ee\u10d5\u10d8\u10da \u10d3\u10d0 \u10d9\u10dd\u10db\u10de\u10da\u10d4\u10e5\u10e1\u10e3\u10e0 \u10e1\u10d0\u10db\u10e8\u10d4\u10dc\u10d4\u10d1\u10da\u10dd \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d4\u10d1\u10e1 \u10db\u10d0\u10e0\u10d7\u10d0\u10d5\u10e1, \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10d0. \u10d0\u10db \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d4\u10d1\u10d8\u10e1 B2B \u10e1\u10e4\u10d4\u10e0\u10dd \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e1 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e9\u10d4\u10db\u10d7\u10d5\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd\u10d0.<\/p>\n<p><strong>\u00a0\u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10d8\u10e1 \u10d4\u10e0\u10d7\u10d8 \u10e0\u10d0\u10db, \u10e0\u10d0\u10ea \u10e7\u10d5\u10d4\u10da\u10d0 \u10e5\u10d0\u10da\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10ea\u10dd\u10d3\u10d4\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d9\u10d0\u10e0\u10d8\u10d4\u10e0\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1?<\/strong><\/p>\n<p>\u10d0\u10db \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8 \u10db\u10d4 \u10d0\u10e0 \u10d2\u10d0\u10d5\u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10d3\u10d8 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d0\u10e1 \u10e5\u10d0\u10da\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d9\u10d0\u10ea\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1. \u10e9\u10d4\u10db\u10d8 \u10d0\u10d6\u10e0\u10d8\u10d7 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d9\u10d0\u10e0\u10d8\u10d4\u10e0\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10e8\u10d4\u10dc \u10d7\u10d0\u10d5\u10d0\u10d3 \u10d2\u10ef\u10d4\u10e0\u10dd\u10d3\u10d4\u10e1 \u10d8\u10db \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10d0\u10dc \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d8\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10e8\u10d4\u10dc\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d1\u10e1. \u10e8\u10d4\u10dc \u10e3\u10dc\u10d3\u10d0 \u10d8\u10e7\u10dd \u10e8\u10d4\u10dc\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10db\u10ee\u10d0\u10e0\u10d3\u10d0\u10db\u10ed\u10d4\u10e0\u10d8 \u10d3\u10d0 \u10d0\u10d3\u10d5\u10dd\u10d9\u10d0\u10e2\u10d8. \u10d7\u10e3 \u10d0\u10e1\u10d4 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1, \u10db\u10d0\u10e8\u10d8\u10dc \u10e8\u10d4\u10dc \u10d0\u10e0\u10d0\u10e1\u10ec\u10dd\u10e0 \u10d0\u10d3\u10d2\u10d8\u10da\u10d0\u10e1 \u10ee\u10d0\u10e0. \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10d2\u10d5\u10d8\u10e0\u10e9\u10d4\u10d5\u10d4\u10dc \u10d8\u10de\u10dd\u10d5\u10d4 \u10e0\u10d0\u10ea \u10db\u10dd\u10d2\u10ec\u10dd\u10dc\u10e1 \u10d3\u10d0 \u10d8\u10e1 \u10d0\u10d9\u10d4\u10d7\u10d4, \u10d7\u10e3\u10db\u10ea\u10d0 \u10d0\u10d5\u10d8\u10ec\u10e7\u10d3\u10d4\u10d1\u10d0\u10d7, \u10e0\u10dd\u10db \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10db\u10d0 \u10d7\u10d0\u10d5\u10d0\u10d3 \u10d0\u10e0 \u10d8\u10ea\u10d8\u10d0\u10dc \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10db\u10d0\u10d7\u10d8 \u10db\u10dd\u10ec\u10dd\u10d3\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e7\u10d5\u10d0\u10e0\u10d4\u10da\u10d8 \u10e1\u10d0\u10e5\u10db\u10d4, \u10db\u10d8\u10e1 \u10de\u10dd\u10d5\u10dc\u10d0\u10e1 \u10d9\u10d8 \u10d3\u10e0\u10dd \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0. \u10e7\u10d5\u10d4\u10da\u10d0\u10db \u10d7\u10d0\u10d5\u10d8\u10d3\u10d0\u10dc\u10d5\u10d4 \u10d0\u10e0 \u10d8\u10ea\u10d8\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10d3\u10d0\u10dc\u10d8\u10e8\u10dc\u10e3\u10da\u10d4\u10d1\u10d0 \u10d0\u10db \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10dc\u10d0\u10db \u10eb\u10d8\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d0\u10e0\u10d8\u10d0\u10dc, \u10d5\u10e3\u10e0\u10e9\u10d4\u10d5\u10d3\u10d8 \u10e8\u10d4\u10d0\u10e0\u10e9\u10d8\u10dd\u10dc \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0, \u10e0\u10dd\u10db\u10da\u10d8\u10e1\u10d0\u10ea \u10d7\u10d0\u10d5\u10d0\u10d3 \u10e1\u10ef\u10d4\u10e0\u10d0\u10d7.<\/p>\n<p><strong>\u00a0\u10d3\u10d0<\/strong> <strong>\u10d1\u10dd\u10da\u10dd\u10e1<\/strong><strong>, <\/strong><strong>\u10e8\u10d4\u10db\u10dd\u10d5\u10d8\u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10d8\u10d7<\/strong> <strong>\u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10e3\u10da\u10d8<\/strong> <strong>\u10d9\u10d8\u10d7\u10ee\u10d5\u10d8\u10d7<\/strong><strong>, <\/strong><strong>\u10e0\u10d0\u10e1<\/strong> <strong>\u10e3\u10e0\u10e9\u10d4\u10d5\u10d3\u10d8\u10d7<\/strong> <strong>\u10d3\u10d0\u10db\u10ec\u10e7\u10d4\u10d1<\/strong> <strong>\u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10dd\u10dc\u10d0\u10da\u10d4\u10d1\u10e1<\/strong><strong>\u10d0<\/strong> <strong>\u10d3\u10d0<\/strong> <strong>\u10d0\u10ee\u10d0\u10da\u10d2\u10d0\u10d6\u10e0\u10d3\u10d4\u10d1\u10e1<\/strong><strong>, <\/strong><strong>\u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea<\/strong> <strong>\u10d0\u10ee\u10da\u10d0<\/strong> <strong>\u10d3\u10d2\u10d0\u10db\u10d4\u10dc<\/strong> <strong>\u10de\u10d8\u10e0\u10d5\u10d4\u10da<\/strong> <strong>\u10d9\u10d0\u10e0\u10d8\u10d4\u10e0\u10e3\u10da<\/strong> <strong>\u10dc\u10d0\u10d1\u10d8\u10ef\u10d4\u10d1\u10e1<\/strong><strong>?<\/strong><\/p>\n<p>\u10d0\u10ee\u10d0\u10da \u10d7\u10d0\u10dd\u10d1\u10d0\u10e1 \u10db\u10d8\u10d5\u10ea\u10d4\u10db\u10d3\u10d8 \u10e0\u10e9\u10d4\u10d5\u10d0\u10e1, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10d2\u10d0\u10d0\u10d6\u10e0\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d7\u10d0\u10d5\u10d0\u10d3\u10d0\u10ea \u10d3\u10e0\u10dd \u10d3\u10d0\u10db\u10ed\u10d8\u10e0\u10d3\u10d0, \u10e0\u10dd\u10db \u10d0\u10e0 \u10e8\u10d4\u10ea\u10d5\u10d0\u10da\u10dd\u10dc \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10de\u10d8\u10e0\u10dd\u10d5\u10dc\u10d4\u10d1\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d8\u10db\u10d8\u10e2\u10dd\u10db, \u10e0\u10dd\u10db \u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd \u10e9\u10d5\u10d4\u10dc\u10e1 \u10d2\u10d0\u10e0\u10e8\u10d4\u10db\u10dd \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d1\u10dd\u10e0\u10dd\u10e2\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10e3\u10dc\u10d3\u10dd\u10d1\u10d4\u10da\u10d8\u10d0. \u10d5\u10e3\u10e0\u10e9\u10d4\u10d5\u10d3\u10d8, \u10e0\u10dd\u10db \u10d8\u10de\u10dd\u10d5\u10dd\u10dc \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8, \u10d0\u10db\u10d0\u10e1 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d3\u10e0\u10dd \u10d3\u10d0\u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10e1, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d0\u10db \u10e0\u10d7\u10e3\u10da \u10d2\u10d6\u10d0\u10d6\u10d4 \u10e8\u10d4\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10dd\u10dc 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