{"id":17690,"date":"2024-12-02T11:42:08","date_gmt":"2024-12-02T11:42:08","guid":{"rendered":"https:\/\/icc.ge\/?p=17690"},"modified":"2024-12-02T11:42:08","modified_gmt":"2024-12-02T11:42:08","slug":"inerview-with-elene-bibileishvili","status":"publish","type":"post","link":"https:\/\/icc.ge\/index.php\/2024\/12\/02\/inerview-with-elene-bibileishvili\/","title":{"rendered":"Inerview with Elene Bibileishvili"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1170px + 10px );margin-left: calc(-10px \/ 2 );margin-right: calc(-10px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><blockquote>\n<p>Please see the interview with Elene Bibileishvili- Co-Founder &amp; CEO at Hapttic | Co-Founder &amp; CEO at Ad Summit<\/p>\n<\/blockquote>\n<p><strong>First of all, please share your success story with us. <\/strong><strong>What stages and difficulties does this path involve and what stage are you at now in your professional life?<\/strong><\/p>\n<p>By profession, I am a digital marketer, with my main specialization focusing on marketing technologies and managing data-driven processes. Currently, I am the co-founder and CEO of Hapttic, a software company based in the U.S. market, as well as the co-founder and CEO of Ad Summit, the #1 digital marketing platform in Georgia. For several years, I have been actively involved in educational activities, teaching digital marketing at the Business and Technology University, Caucasus University, and the Academy of Digital Industries. I also have my own signature course, &#8220;Digital Marketing Techniques and Analysis&#8221; \u2013 the first educational program in Georgia&#8217;s history focused on technical marketing and digital data processing. Additionally, I am an internationally licensed trainer in the field of digital marketing.<\/p>\n<p>I would say that this journey has been quite intense and filled with challenges. In general, I believe that the process of letting go of the simple and taking on something new and more complex is always full of obstacles. Numerous difficulties arise, but they can only be overcome with a true love for what you do. Finding that love for your work has been my greatest achievement because it is the foundation behind every success. The formula for success is unique for everyone; in my case, it is tied to discovering a profession I am passionate about. I firmly believe that love for what you do can make the impossible achievable.<\/p>\n<p><strong>As we know you are the co-founder and CEO of the # 1 Georgian Digital Marketing Platform &#8220;Ad Summit&#8221;. How was the idea of creating this platform born and what was the original purpose?<\/strong><\/p>\n<p>The idea for creating \u201cAd Summit\u201d came to us, the co-founders, during our attendance at an event where we realized that Georgia lacked a platform specifically dedicated to digital marketing. Drawing from our backgrounds and experience, we decided to create the #1 Georgian digital marketing platform in the country\u2019s history. For two years now, we have been uniting individuals interested in digital marketing and related fields, creating a unique community in the process.<\/p>\n<p>As part of Ad Summit Tbilisi 2023 and 2024, we hosted major events with 450 attendees and organized the first-ever Georgian digital marketing contest in the country\u2019s history. Teams participated in the competition during the event, and the winning team was awarded the \u201cAd Summit\u201d prize.<\/p>\n<p>This had never been done in Georgia before and our primary goal remains to welcome our guests each year with innovations and advancements in this field. The main purpose behind creating \u201cAd Summit\u201d was to establish a space for sharing knowledge, inspiration, ideas, and discoveries.<\/p>\n<p><strong>Can you share a key decision in your career that you believe played the biggest role in your success?<\/strong><\/p>\n<p>It\u2019s hard to single out one specific decision because, in my case, there have been several pivotal moments throughout my career. First and foremost, I believe it all began with my studies and life in France, where I experienced significant growth both professionally and personally. The time I spent there marked the start of important changes in my life.<\/p>\n<p>Upon returning to Georgia, my decision to focus on the technological field stands out as another key moment. It was during that time that I realized how fascinating marketing technologies could be as a specialization. Today, I lead \u201cHapttic\u201d, a company built around marketing technologies, which has become a central part of my career.<\/p>\n<p>Lastly, I would highlight my decision to step into the field of education. I started teaching lectures and conducting training sessions when I was just 20 years old. This experience played a major role in shaping my career path. I believe these three events were the most significant turning points that have defined my success.<\/p>\n<p><strong>How do you envision the future of marketing evolving with the rapid advancements in technology and what kind of novelties can we expect in this field?<\/strong><\/p>\n<p>Today, in the era of digital revolution and rapidly advancing technological development, it is especially important to highlight the role of technology in marketing and focus on its integration. Standard marketing processes are no longer sufficient for business success. As we increasingly rely on digital media and technologies, it\u2019s noteworthy that, on average, 1.7 megabytes of data are generated per person every second on Earth.<\/p>\n<p>Keeping up with the vast amount of information generated daily in the digital space presents a significant challenge for businesses. They need quick access to this data, the ability to process it effectively, and the capacity to take actionable steps based on the trends identified. Marketing technologies address precisely these challenges, making it clear that the future of marketing lies in its connection with technology.<\/p>\n<p>This vision was the driving force behind the creation of \u201cHapttic\u201d. As a platform powered by AI and machine learning, Hapttic offers tools for identifying online communications, conducting sentiment analysis, and detecting trends. It exemplifies how marketing technologies are paving the way for the future.<\/p>\n<p>Hapttic underscores the importance of effective and targeted use of these technologies to ensure the accurate management of marketing processes. It demonstrates that the future of marketing indeed lies in leveraging technology to its fullest potential.<\/p>\n<p><strong>Finally, we\u2019d like conclude with the traditional question: What advice would you give to aspiring professionals and young people who are just starting their careers?<\/strong><\/p>\n<p>I believe the most important thing when starting a career is being prepared to face challenges and developing discipline along the way. Of course, knowledge, ambition, determination, and motivation are essential, but being ready for difficulties and facing them with resilience is absolutely crucial.<\/p>\n<p>We need to understand that if we have a goal, discipline is indispensable. Taking the first steps in any career requires acknowledging that the journey will not be easy &#8211; it will be filled with challenges and obstacles. However, what matters most is the love for what you do.<\/p>\n<p>If you truly believe that what you\u2019re doing is meaningful, valuable, and capable of delivering results &#8211; if you have faith that you can make a difference &#8211; then no obstacle should deter you. The key is to be prepared to overcome challenges because this path is always filled with tests. Desire, belief, and unwavering discipline are the pillars that help us achieve success.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#e0dede;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><blockquote>\n<p>\u10d2\u10d7\u10ee\u10dd\u10d5\u10d7 \u10d8\u10ee\u10d8\u10da\u10dd\u10d7 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d5\u10d8\u10e3 \u10d4\u10da\u10d4\u10dc\u10d4 \u10d1\u10d8\u10d1\u10d8\u10da\u10d4\u10d8\u10e8\u10d5\u10d8\u10da\u10d7\u10d0\u10dc -\u201cHapttic\u201d-\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d0 \u10d0\u10e6\u10db\u10d0\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d8\u10e0\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8 | Ad Summit\u201d-\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d0 \u10d0\u10e6\u10db\u10d0\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d8\u10e0\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8<\/p>\n<\/blockquote>\n<p><strong>\u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8, \u10d2\u10d7\u10ee\u10dd\u10d5\u10d7, \u10d2\u10d0\u10d2\u10d5\u10d8\u10d6\u10d8\u10d0\u10e0\u10dd\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0, \u10e0\u10d0 \u10d4\u10e2\u10d0\u10de\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d8\u10e0\u10d7\u10e3\u10da\u10d4\u10d4\u10d1\u10e1 \u10db\u10dd\u10d8\u10ea\u10d0\u10d5\u10e1 \u10d4\u10e1 \u10d2\u10d6\u10d0 \u10d3\u10d0 \u10e0\u10d0 \u10d4\u10e2\u10d0\u10de\u10d6\u10d4 \u10d8\u10db\u10e7\u10dd\u10e4\u10d4\u10d1\u10d8\u10d7 \u10d0\u10ee\u10da\u10d0 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\u10d0\u10db \u10d4\u10e2\u10d0\u10de\u10d6\u10d4 \u10d5\u10d0\u10e0 \u10d0\u10e8\u10e8-\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 Software \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u201cHapttic\u201d-\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d0 \u10d0\u10e6\u10db\u10d0\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d8\u10e0\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8, \u10d0\u10e1\u10d4\u10d5\u10d4 #1 \u10e5\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1, \u201cAd Summit\u201d-\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d0 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\u10d3\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10db\u10e3\u10e8\u10d0\u10d5\u10d4\u10d1\u10d8\u10e1 \u10d9\u10e3\u10d7\u10ee\u10d8\u10d7 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da\u10d8 \u10e1\u10d0\u10e1\u10ec\u10d0\u10d5\u10da\u10dd \u10de\u10e0\u10dd\u10d2\u10e0\u10d0\u10db\u10d0. \u10d0\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3 \u10d5\u10d0\u10e0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10da\u10d8\u10ea\u10d4\u10dc\u10d6\u10d8\u10d8\u10e1 \u10db\u10e5\u10dd\u10dc\u10d4 \u10e2\u10e0\u10d4\u10dc\u10d4\u10e0\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7.<\/p>\n<p>\u10d4\u10e1 \u10d2\u10d6\u10d0 \u10d5\u10d8\u10e2\u10e7\u10dd\u10d3\u10d8 \u10e0\u10dd\u10db \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 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\u10d7\u10d0\u10d5\u10e1, \u10e0\u10d0\u10e1\u10d0\u10ea \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d3\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e1\u10d0\u10e5\u10db\u10d8\u10e1 \u10e1\u10d8\u10e7\u10d5\u10d0\u10e0\u10e3\u10da\u10d8\u10d7 \u10d7\u10e3 \u10d5\u10d0\u10ef\u10dd\u10d1\u10d4\u10d1\u10d7. \u10d0\u10d8, \u10d0\u10db \u10e1\u10d0\u10e5\u10db\u10d8\u10e1 \u10e1\u10d8\u10e7\u10d5\u10d0\u10e0\u10e3\u10da\u10d8\u10e1 \u10de\u10dd\u10d5\u10dc\u10d0\u10d0 \u10e9\u10d4\u10db\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10e7\u10dd\u10d5\u10d4\u10da\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e3\u10d9\u10d0\u10dc \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d4\u10e1 \u10d3\u10d2\u10d0\u10e1. \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e4\u10dd\u10e0\u10db\u10e3\u10da\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d8\u10dc\u10d3\u10d8\u10d5\u10d8\u10d3\u10e3\u10d0\u10da\u10e3\u10e0\u10d8\u10d0, \u10e9\u10d4\u10db\u10e1 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8 \u10d4\u10e1 \u10e1\u10d0\u10e7\u10d5\u10d0\u10e0\u10d4\u10da\u10d8 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10d8\u10e1 \u10de\u10dd\u10d5\u10dc\u10d0\u10e1 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0. \u10db\u10ef\u10d4\u10e0\u10d0, \u10e0\u10dd\u10db \u10e1\u10d0\u10e7\u10d5\u10d0\u10e0\u10d4\u10da\u10d8 \u10e1\u10d0\u10e5\u10db\u10d8\u10e1 \u10e1\u10d8\u10e7\u10d5\u10d0\u10e0\u10e3\u10da\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10e3\u10d3\u10d2\u10d4\u10dc\u10d4\u10da\u10e1\u10d0\u10ea \u10e8\u10d4\u10d2\u10d0\u10eb\u10da\u10d4\u10d1\u10d8\u10dc\u10d4\u10d1\u10e1.<\/p>\n<p><strong>\u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d5\u10d8\u10ea\u10d8\u10d7 \u10ee\u10d0\u10e0\u10d7 #1 \u10e5\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u201cAd Summit\u201d-\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d0 \u10d0\u10e6\u10db\u10d0\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d8\u10e0\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8. \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d3\u10d0\u10d8\u10d1\u10d0\u10d3\u10d0 \u10d0\u10e6\u10dc\u10d8\u10e8\u10dc\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10e1 \u10d8\u10d3\u10d4\u10d0 \u10d3\u10d0 \u10e0\u10d0 \u10d8\u10e7\u10dd \u10d7\u10d0\u10d5\u10d3\u10d0\u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8?<\/strong><\/p>\n<p>\u201cAd Summit\u201d-\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10e1 \u10d8\u10d3\u10d4\u10d0 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 \u10e9\u10d5\u10d4\u10dc\u10d8, \u10d7\u10d0\u10dc\u10d0\u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7 \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d0\u10d6\u10d4 \u10d3\u10d0\u10e1\u10ec\u10e0\u10d4\u10d1\u10d0\u10e1, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1\u10d0\u10ea \u10d2\u10d0\u10d5\u10d8\u10d0\u10d6\u10e0\u10d4\u10d7, \u10e0\u10dd\u10db \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d0\u10d3 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7 \u10db\u10e1\u10d2\u10d0\u10d5\u10e1\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0 \u10d0\u10e0 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d3\u10d0. \u10e9\u10d5\u10d4\u10dc\u10d8 \u10d1\u10d4\u10e5\u10d2\u10e0\u10d0\u10e3\u10dc\u10d3\u10d8\u10d3\u10d0\u10dc \u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4, \u10d2\u10d0\u10d3\u10d0\u10d5\u10ec\u10e7\u10d5\u10d8\u10e2\u10d4\u10d7 \u10e0\u10dd\u10db \u10e8\u10d4\u10d2\u10d5\u10d4\u10e5\u10db\u10dc\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8 #1 \u10e5\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0. \u10e3\u10d9\u10d5\u10d4 \u10dd\u10e0\u10d8 \u10ec\u10d4\u10da\u10d8\u10d0 \u10d5\u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10d7 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10d7 \u10d3\u10d0 \u10db\u10d0\u10e1\u10d7\u10d0\u10dc \u10db\u10dd\u10db\u10d8\u10ef\u10dc\u10d0\u10d5\u10d4 \u10e1\u10e4\u10d4\u10e0\u10dd\u10d4\u10d1\u10d8\u10d7 \u10d3\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10e3\u10da \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d4\u10e0\u10d7\u10d2\u10d5\u10d0\u10e0 \u10e5\u10dd\u10db\u10e3\u10dc\u10d8\u10d7\u10d8\u10e1 \u10d5\u10e5\u10db\u10dc\u10d8\u10d7. Ad Summit Tbilisi 2023-\u10d8\u10e1\u10d0 \u10d3\u10d0 2024-\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8 450 \u10e1\u10e2\u10e3\u10db\u10e0\u10d8\u10d7 \u10d2\u10d0\u10d5\u10db\u10d0\u10e0\u10d7\u10d4\u10d7 \u10d3\u10d8\u10d3\u10d8 \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d1\u10dd\u10da\u10dd\u10e1 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10e5\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10e1\u10d8\u10ea \u10d3\u10d0\u10d5\u10d0\u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d4\u10d7, \u10e1\u10d0\u10d3\u10d0\u10ea \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8 \u10d2\u10e3\u10dc\u10d3\u10d4\u10d1\u10db\u10d0 \u10db\u10d8\u10d8\u10e6\u10d4\u10e1 \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10d4\u10d1\u10db\u10d0, \u10d2\u10d0\u10db\u10d0\u10e0\u10ef\u10d5\u10d4\u10d1\u10e3\u10da \u10d2\u10e3\u10dc\u10d3\u10e1 \u10d9\u10d8 \u201cAd Summit\u201d-\u10d8\u10e1 \u10ef\u10d8\u10da\u10d3\u10dd\u10ea \u10d2\u10d0\u10d3\u10d0\u10d5\u10d4\u10ea\u10d8\u10d7.<\/p>\n<p>\u10d4\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d0\u10e5\u10d0\u10db\u10d3\u10d4 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10d0\u10e0 \u10d2\u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10e3\u10da\u10d0, \u10e9\u10d5\u10d4\u10dc\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8 \u10d9\u10d8 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d4\u10e1 \u10d0\u10e0\u10d8\u10e1 &#8211; \u10e7\u10dd\u10d5\u10d4\u10da \u10ec\u10d4\u10da\u10e1 \u10d0\u10db \u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8\u10d7\u10d0 \u10d3\u10d0 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10d7 \u10d3\u10d0\u10d5\u10ee\u10d5\u10d3\u10d4\u10d7 \u10e1\u10e2\u10e3\u10db\u10e0\u10d4\u10d1\u10e1. \u201cAd Summit\u201d-\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10e1 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8\u10ea \u10d4\u10e1 \u10d8\u10e7\u10dd &#8211; \u10e8\u10d4\u10d2\u10d5\u10d4\u10e5\u10db\u10dc\u10d0 \u10ea\u10dd\u10d3\u10dc\u10d8\u10e1, \u10d8\u10dc\u10e1\u10de\u10d8\u10e0\u10d0\u10ea\u10d8\u10d8\u10e1, \u10e8\u10d7\u10d0\u10d2\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d8\u10d2\u10dc\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4.<\/p>\n<p><strong>\u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10d2\u10d0\u10d2\u10d5\u10d8\u10d6\u10d8\u10d0\u10e0\u10dd\u10d7 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea, \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d0\u10d6\u10e0\u10d8\u10d7, \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10e0\u10dd\u10da\u10d8 \u10e8\u10d4\u10d0\u10e1\u10e0\u10e3\u10da\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10e8\u10d8?<\/strong><\/p>\n<p>\u10d4\u10e0\u10d7\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d8 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d2\u10d0\u10db\u10d8\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10e9\u10d4\u10db\u10e1 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8 \u10d9\u10d0\u10e0\u10d8\u10d4\u10e0\u10e3\u10da \u10d2\u10d6\u10d0\u10d6\u10d4 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10db\u10e1\u10d2\u10d0\u10d5\u10e1\u10d8 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0 \u10db\u10d0\u10ee\u10e1\u10d4\u10dc\u10d3\u10d4\u10d1\u10d0. \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8, \u10d5\u10e4\u10d8\u10e5\u10e0\u10dd\u10d1, \u10d4\u10e1 \u10e1\u10d0\u10e4\u10e0\u10d0\u10dc\u10d2\u10d4\u10d7\u10e8\u10d8 \u10e1\u10ec\u10d0\u10d5\u10da\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d0\u10e1 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0, \u10e1\u10d0\u10d3\u10d0\u10ea \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d2\u10d0\u10d5\u10d8\u10d6\u10d0\u10e0\u10d3\u10d4 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10e3\u10da\u10d0\u10d3, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10de\u10d8\u10e0\u10dd\u10d5\u10dc\u10e3\u10da\u10d0\u10d3. \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10ec\u10e7\u10d8\u10e1\u10d8 \u10d0\u10e6\u10db\u10dd\u10e9\u10dc\u10d3\u10d0 \u10d8\u10e5 \u10d2\u10d0\u10e2\u10d0\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d3\u10e0\u10dd. \u10d3\u10d0\u10d1\u10e0\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10d9\u10d8 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7 \u10e9\u10d4\u10db\u10d8 \u10d9\u10dd\u10dc\u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10ea\u10d8\u10d0, \u10d5\u10e4\u10d8\u10e5\u10e0\u10dd\u10d1 \u10d0\u10e1\u10d4\u10d5\u10d4 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 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\u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u201cHapttic\u201d-\u10e1 \u10d5\u10db\u10d0\u10e0\u10d7\u10d0\u10d5. \u10d1\u10dd\u10da\u10dd\u10e1 \u10d9\u10d8 \u10d5\u10d8\u10e2\u10e7\u10dd\u10d3\u10d8, \u10e0\u10dd\u10db \u10d4\u10e1 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d0 \u10e1\u10d0\u10d2\u10d0\u10dc\u10db\u10d0\u10dc\u10d0\u10d7\u10da\u10d4\u10d1\u10da\u10dd \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1 \u10d3\u10d0\u10ec\u10e7\u10d4\u10d1\u10d0\u10e1 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0. 20 \u10ec\u10da\u10d8\u10e1 \u10d5\u10d8\u10e7\u10d0\u10d5\u10d8 \u10da\u10d4\u10e5\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d0\u10d9\u10d8\u10d7\u10ee\u10d5\u10d0 \u10d3\u10d0 \u10e2\u10e0\u10d4\u10dc\u10d8\u10dc\u10d2\u10d4\u10d1\u10d8\u10e1 \u10e9\u10d0\u10e2\u10d0\u10e0\u10d4\u10d1\u10d0 \u10e0\u10dd\u10db \u10d3\u10d0\u10d5\u10d8\u10ec\u10e7\u10d4, \u10e0\u10d0\u10db\u10d0\u10ea \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d3\u10d8\u10d3\u10d8 \u10e0\u10dd\u10da\u10d8 \u10d8\u10d7\u10d0\u10db\u10d0\u10e8\u10d0 \u10e9\u10d4\u10db\u10e1 \u10d9\u10d0\u10e0\u10d8\u10d4\u10e0\u10e3\u10da \u10d2\u10d6\u10d0\u10d6\u10d4. \u10d5\u10e4\u10d8\u10e5\u10e0\u10dd\u10d1, \u10d4\u10e1 \u10e1\u10d0\u10db\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d0\u10d0, \u10e0\u10d0\u10db\u10d0\u10ea \u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8 \u10e0\u10dd\u10da\u10d8 \u10d8\u10d7\u10d0\u10db\u10d0\u10e8\u10d0 \u10e9\u10d4\u10db\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10e8\u10d8.~<\/p>\n<p><strong>\u10e0\u10dd\u10d2\u10dd\u10e0\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10d2\u10d8\u10d3\u10d2\u10d4\u10dc\u10d8\u10d0\u10d7 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\u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e8\u10d8 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e0\u10dd\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10d9\u10d5\u10d4\u10d7\u10d0 \u10d3\u10d0 \u10d0\u10db\u10d0\u10d6\u10d4 \u10d9\u10dd\u10dc\u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10ea\u10d8\u10d0. \u10d5\u10d8\u10dc\u10d0\u10d3\u10d0\u10d8\u10dc, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e3\u10d9\u10d5\u10d4 \u10d0\u10e6\u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1 \u10e1\u10d0\u10d9\u10db\u10d0\u10e0\u10d8\u10e1\u10d8 \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0. \u10d8\u10db\u10d3\u10d4\u10dc\u10d0\u10d3 \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d0\u10d3 \u10d5\u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d7 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10db\u10d4\u10d3\u10d8\u10d0\u10e1 \u10d3\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10d3\u10d4\u10d3\u10d0\u10db\u10d8\u10ec\u10d0\u10d6\u10d4 \u10e7\u10dd\u10d5\u10d4\u10da\u10ec\u10d0\u10db\u10d8\u10d4\u10e0\u10d0\u10d3 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 1.7 \u10db\u10d4\u10d2\u10d0\u10d1\u10d0\u10d8\u10e2\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d8 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0 \u10d7\u10d8\u10d7\u10dd\u10d4\u10e3\u10da\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0. \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u10e8\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d8\u10e3\u10e0\u10d0\u10d3 \u10d3\u10d0\u10d2\u10d4\u10dc\u10d4\u10e0\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e3\u10d6\u10d0\u10e0\u10db\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d8\u10e1 \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d9\u10d5\u10d0\u10da\u10d3\u10d0\u10d9\u10d5\u10d0\u10da \u10d9\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10d3\u10d8\u10d3\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0\u10d0 \u10d0\u10db \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0\u10d6\u10d4 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d8 \u10ec\u10d5\u10d3\u10dd\u10db\u10d0, \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 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\u10d7\u10d0\u10db\u10d0\u10db\u10d0\u10d3 \u10d5\u10d7\u10e5\u10d5\u10d0\u10d7, \u10e0\u10dd\u10db \u10d3\u10e6\u10d4\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10db\u10d8\u10e1 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d7\u10d0\u10dc \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8\u10d0. \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0\u10e7\u10e0\u10d3\u10dc\u10dd\u10d1\u10d8\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10e1, \u10d0\u10ee\u10d0\u10da\u10d8 \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10d7\u10dd\u10d3\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d5\u10e5\u10db\u10d4\u10dc\u10d8\u10d7 \u201cHapttic\u201d-\u10d8\u10ea, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d0\u10dc\u10e5\u10d0\u10dc\u10e3\u10e0\u10d8 \u10e1\u10ec\u10d0\u10d5\u10da\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0\u10d6\u10d4 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u10e8\u10d8 \u10d2\u10d0\u10dc\u10d7\u10d0\u10d5\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10de\u10dd\u10d5\u10dc\u10d8\u10e1, \u10e1\u10d4\u10dc\u10e2\u10d8\u10db\u10d4\u10dc\u10e2\u10d8\u10e1 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e2\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10db\u10d0\u10d8\u10d3\u10d4\u10dc\u10e2\u10d8\u10e4\u10d8\u10ea\u10d8\u10e0\u10d4\u10d1\u10d4\u10da \u10d8\u10dc\u10e1\u10e2\u10e0\u10e3\u10db\u10d4\u10dc\u10e2\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1.\u201dHapttic\u201d-\u10d8 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d8\u10d0 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10db\u10d0\u10e0\u10d7\u10da\u10d0\u10ea \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10e1 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1 \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 \u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d9\u10d8 \u10d0\u10db \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10db\u10d8\u10d6\u10d0\u10dc\u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0\u10d0.<\/p>\n<p><strong>\u10d3\u10d0 \u10d1\u10dd\u10da\u10dd\u10e1, \u10d3\u10d0\u10d5\u10d0\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d7 \u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10e3\u10da\u10d8 \u10d9\u10d8\u10d7\u10ee\u10d5\u10d8\u10d7, \u10e0\u10d0\u10e1 \u10e3\u10e0\u10e9\u10d4\u10d5\u10d3\u10d8\u10d7 \u10d8\u10db \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10dd\u10dc\u10d0\u10da\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 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